Wednesday, March 31, 2010

The Persuaders Movie

I thought the Persuaders advertising movie showed a great deal on how we perceive brands and their overall effect on us. We realize that they are more than just a product for us as consumers; it’s almost a way of living. Our brands basically define us as individuals and we tend to stick to the ones we are most familiar with. The movie related how words, slogans, and pictures are imprinted in our minds to want us to purchase that item. Market researchers really breakdown our subconscious thoughts to determine what we find most interesting and what would make us want to purchase those items. Analyzing buyers and what words or pictures we find most appealing as a culture to recognize the relations of their product and ourselves. Are we that easily influenced or do we overall make that decision to purchase based on their argument and product performance?

Friday, March 26, 2010

Progress on Technical Writing

Since being in this Technical Writing class, I have really started to pay attention to the forms of writing and acknowledge the structure of those who write to me, especially in Emails. My professors are usually direct and straight to the point. No carrying on and is very technical in their requests or answers when I give them questions. I realize in the business and work world, no one wants to carry on with questions and answers. They just want direct and adequate response. People are busy these days and don't have time to ramble on. They’re more organized in their writing and center around the main points so there is an effective line of communication between the reader and the writer. I realize that writing will be a major part in my work-life and I will strive to improve. Not only to improve myself though, but to also be able to clearly communicate information across to one another.