The Persuaders Movie

I thought the Persuaders advertising movie showed a great deal on how we perceive brands and their overall effect on us. We realize that they are more than just a product for us as consumers; it’s almost a way of living. Our brands basically define us as individuals and we tend to stick to the ones we are most familiar with. The movie related how words, slogans, and pictures are imprinted in our minds to want us to purchase that item. Market researchers really breakdown our subconscious thoughts to determine what we find most interesting and what would make us want to purchase those items. Analyzing buyers and what words or pictures we find most appealing as a culture to recognize the relations of their product and ourselves. Are we that easily influenced or do we overall make that decision to purchase based on their argument and product performance?